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»Light Reaction

How Programmatic Tech Will Become A Part Of The Storytelling Process

Creative and tech have an uneasy coexistence. But the advertising world is in the early stages of a new hybrid model, where creative relies on tech for personalization and storytelling. “With programmatic buying and targeting, the contextual opportunities are increased to quantum levels, and we’ll need machines in order to address them,” said Chick Foxgrover,... Continue reading »

by James Hercher // October 21st, 2015 //
»
 

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