Closing Arguments Are Done In The US v. Google Ad Tech Case
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
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Leonie Brinkema
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The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.
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Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to to the Firefox browser.
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DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
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DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.
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Court Is Back In Session; YouTube to ArtificialTube
The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired.
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Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
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Why CTV Wants To Go Small; Google Display & Video – & Streaming?
During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads.