Advertising Isn’t A Major Growth Driver For Top News Publishers
The New York Times and News Corp are case studies in how news publishers are evolving to be less reliant on ad revenue. Both publishers have also increasingly looked to new revenue streams for sustained growth.
Tagged in:
- agentic AI
- Barron's
- direct sales
- Dow Jones
- Investor’s Business Daily
- Lavanya Chandrashekar
- MarketWatch
- Meredith Kopit Levien
- news corp
- NYT BrandMatch
- NYT Cooking
- NYT Games
- OpenAI
- OpenAI Operator
- Robert Thomson
- The Athletic
- The New York Post
- the new york times
- The Wall Street Journal
- William Bardeen
- Wirecutter