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Kevin Weigand

CTV Roundup

FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening

BY Victoria McNally// May 29th, 2026

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
CTV

Comcast Intros Biddable And Programmatic For Linear TV

BY Victoria McNally// October 23rd, 2025

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.