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Kenan Saleh

  • Media chiefs from Marriott, Lowe's and Lyft at Programmatic IO New York in October 2022
    Commerce

    Non-Advertising Companies Must Tread Lightly With Their Media Networks

    BY //

    What do Marriott, Lyft and Lowe’s have in common? All three are non-advertising companies that recently launched their own media platforms. Lowe’s rolled out its One Roof Media Network in October 2021; Marriott announced its travel media network in May; Lyft Media launched in August. Both Marriott and Lowe’s use Yahoo’s ad tech to support […]

  • Ad Exchange News

    Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share

    BY AdExchanger//

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare […]