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»Ken Auletta

‘Advertising Is The ATM For Media’: ‘Frenemies’ Author Ken Auletta On Profound Change In Ad Land

Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in the midst of profound change. He followed pillars of the ad industry, including former WPP CEO Martin Sorrell, former GroupM Chairman Irwin Gottlieb, Facebook’s Carolyn Everson, CBS’ Les Moonves and MediaLink’s Michael Kassan. The group... Continue reading »
by Sarah Sluis // June 5th, 2018 //
»
 

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