Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads
At CES on Tuesday, media and ad tech veteran Kris Johns unveiled AdGood, a nonprofit with a connected TV ad platform and a mission to help other nonprofits access streaming media.
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Katie Evans
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Supply-Path Optimization Might Not Be As Scary As The Industry Thinks
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.