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Kantar Millward Brown

  • Live Ads: Fad Or The Future Of Advertising?

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ann Green, managing partner of creative development at Kantar Millward Brown. As the battle for consumer eyeballs gets more challenging, advertisers are trying anything to get viewers to pay attention, with one of the […]