Jonathon Troughton

Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.

Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into video, console and mobile games, announced its $8 million Series A led by Hiro Capital, a VC fund focused on games and esports. The round includes participation from gamer hardware brand Razer’s venture division zVentures, […]