Cadent Gets Direct; Curating YouTube, Netflix-Style
All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.
ARCHIVE FOR:
Johanna Mayer-Jones
-
-
WaPo’s Woes; TTD’s C-Suite Turnover
Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ChatGPT ads now.
-
Mastercard’s Media Network; Meta Mines AI Interactions For Data
Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs.
-
Publisher Tech, We Hardly Knew Ye; The New Creepy Crawlies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, publishers were launching their own software businesses. But that cottage industry has practically disappeared without so much as a whimper. Vox Media, one of the […]
-
OPINION: The Sell SiderWaPo’s New Ads Chief Says AI Can Bring Brands And The News Back Together
The Washington Post is looking to capitalize on a resurgence in advertiser interest in news content, and the AI trend, to create new opportunities for brand collaborations.
-
Can Snap Rev-Share Its Way Back To Growth; Unraveling Twitter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharing Is Caring Snapchat is a mobile-first social net, though it’s still not native to the world of influencer marketing. (It took off because the posts disappeared.) Attracting legit social creators and influencers is critical to the health of the social net. But […]