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joe apprendi

  • OPINION: Data-Driven Thinking

    Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking and there are serious questions about the fundamentals of brands wholly reliant […]

  • OPINION: Data-Driven Thinking

    Ad Tech Fragmentation: A Marketer’s Worst Nightmare

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, CEO at Collective. One look at the infamous LUMA slide tells an epic story of a fragmented ad tech industry. There are hundreds of logos crammed onto a […]