OPINION: On TV & Video
National CineMedia On In-Theater Advertising: ‘It’s A 50-Foot Screen And A Captive Audience’
Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad sales at National CineMedia (NCM), a cinema advertising network that curates pre-show featurettes, movie news and trivia across more than 21,000 […]