Jeremy Randol

To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Randol, vice president of programmatic sales strategy at Pandora. Five years ago, programmatic buyers were in the driver’s seat, with access to an overabundance of cheap, programmatically accessible inventory. Cookies were all you […]