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»Jeremy Cornfeldt

With MuteSix Acquisition, iProspect Buys Into Direct-To-Consumer

Dentsu-owned performance agency iProspect said Wednesday it has acquired independent performance agency MuteSix. Terms of the deal, first reported by The Wall Street Journal, were not disclosed. MuteSix does creative production and performance marketing for direct-to-consumer (DTC) brands, including Theragun, Burst Oral Care and Grunt Style, and enterprise clients such as Petco and Shell. The... Continue reading »
by Alison Weissbrot // August 28th, 2019 //
»
Hacking Amazon: Agencies Create Workarounds For An Emerging Ad Giant

It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no secret among agency buyers that Amazon’s platforms are notoriously difficult to use. While forgiving Amazon’s ad platform for being a work-in-progress, agencies complain of clunky interfaces, limited automation and minimal reporting granularity. The lack of... Continue reading »
by Alison Weissbrot // August 9th, 2018 //
»

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