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Jean-Baptiste Rudelle

  • OPINION: Data-Driven Thinking

    Dirty Tricks, Red Flags And Pitfalls You Should Know About ROI

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Return on investment (ROI) is the only thing that matters for an advertiser: How much return am I really getting for my money? […]

  • OPINION: Data-Driven Thinking

    The Business Case For Cost-Per-Click

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Digital advertising moves quickly — sometimes too quickly. The market and technology has evolved significantly over the past five years to drive the […]