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»James Heckman

Not An Ad Network: What The Heck Is James Heckman Up To With Maven?

Don’t call the latest venture from ad vet James Heckman, Maven, an ad network. It’s a tech platform for niche publishers that also handles monetization and subscriptions. “We’ve tested this model several times over the past 20 years and it’s never not succeeded,” Heckman said. Heckman’s history goes back to the dot-com boom and includes... Continue reading »

by Sarah Sluis // June 8th, 2017 //
»
 

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