James Colborn

  • Welcome to the Age of Common-Sense Marketing

    This article is sponsored by Verizon Media. It’s been well past a decade since we started talking about the fundamentals of audience targeting: concepts like profile (demo, technographic), behavioral, retargeting, location and advertiser-owned first party data. These have been, and will continue to be, the basis of a foundational audience-driven advertising strategy. Somewhere along the […]