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»jalal nasir

Inventory Price Opacity Hurts Publishers

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jalal Nasir, CEO at Pixalate. Life as a publisher used to be pretty straightforward. You simply sold your best inventory at the highest CPM your sales team could get, and... Continue reading »
by AdExchanger // June 12th, 2014 //
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