The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
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CDP Hightouch Has A Shortcut For Making UIDs
Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.
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HP Taps UID2 For Better CTV Targeting
HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the privacy sniff test.