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»IZOD

IZOD’s Latest Campaign Scores With In-House Marketing

An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative strategy and production through post-campaign attribution. The company doesn’t work with outside agencies, but has an agency model that serves constituents within the company instead of various brand customers, said Mike Kelly, chief marketing officer... Continue reading »

by James Hercher // September 21st, 2018 //
»
 

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