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»Intersection

How The Death Of Digital IDs Will Reshape The Marketing Mix

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Buchalter, CEO at Intersection. The impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers available to third parties will rewrite the rules across the entire media mix. Our… Continue reading »

by AdExchanger // August 28th, 2020 //
»
Smart Cities Startup Intersection Has A New CEO: Longtime MediaMath Exec Ari Buchalter

Disused phone booths in New York could soon go programmatic. Nine-year MediaMath vet Ari Buchalter is stepping in as CEO of Alphabet-backed smart cities startup Intersection, best known for its interactive LinkNYC kiosks replacing neglected phone booths with Wi-Fi hotspots across New York City – and he’s bringing his data-driven sensibilities with him. “When people talk… Continue reading »

by Allison Schiff // May 23rd, 2017 //
»
Meet the Alphabet-Backed Company Turning NYC’s Phone Booths Into Mini Targeted Billboards

New York City has more than 8,000 public pay phones, most of which are in various stages of decline and decay – but Sidewalk Labs, a company under Google’s Alphabet umbrella, is helping put a plan in motion to revive those aging kiosks. Through a project called LinkNYC, the city’s neglected phone boxes are in… Continue reading »

by Allison Schiff // April 25th, 2016 //
»
 

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