GroupM’s Rob Norman Describes Agencies' Role In An 'Opt-In' Future
Digital captured 72 cents of every new ad dollar in 2016, compared with TV’s 21 cents, according to GroupM’s Interaction report. In 2017, the report estimated, the ratio will be 77:17. But as digital becomes ubiquitous, so do concerns around data and compliance in a totally connected world. 2016 “was an alarming year for the […]
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