Most B2B marketers – more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect their programmatic investment to actual leads generated down in the funnel, they hit a wall. To help them break through, Integrate, a mar tech and data orchestration platform for B2B marketers, is acquiring ListenLoop, a […]
Seven-year-old mar tech startup Integrate has raised $8 million in a Series D growth round, bringing its total financing to $35 million. New investor Iron Gate Capital led the equity round with participation from existing investors Foundry Group and Forte Ventures. Other investors include mar tech luminaries like Scott Dorsey, founder and CEO of ExactTarget […]
Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in 2010, provides an integration pipeline to enable lead-gen automation. For example, a client looking to acquire customers within a particular demographic would use Integrate to find […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Vaughan, chief marketing officer at Integrate. You’ve heard the Gartner hype: “CMOs will spend more on tech than CIOs by 2017.” Buy into it or not. With the increased […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bodhi Short, SVP of Operations & Product Development at Integrate. It often takes only two words to pause a deal with brands and agencies: performance marketing. This effect is reinforced […]
