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»IMS

Money Media: How One Firm Honed The Art Of Repping Ads On Finance Sites

Investing Media Solutions (IMS), exclusively represents the advertising for 375 long-tail and mid-tail publications that offer financial advice. As the financial network looks to the future, it’s adding first-party data and more compelling ad formats to maintain stride with its sophisticated financial advertisers. IMS helps financial advertisers like Vanguard, Fidelity and Schwab, and brands like... Continue reading »
by Sarah Sluis // November 11th, 2016 //
»
IMS: Mobile Is The New Prime Time In Latin America

LatAm is a region on the rise. Nine out of 10 people with an internet connection in Latin America also own a smartphone, per a report released Monday. And people who own a smartphone spend more than 37 hours a week connected to the internet and only a little more than seven hours a week... Continue reading »
by Allison Schiff // October 31st, 2016 //
»
Foursquare Leverages 'Check-In' Data Trove, Eyes LatAm Expansion

As consumer apps companies ramp up efforts in geo-targeted ads and hyper-local search, Foursquare has responded by turning check-in data into marketing services opportunities. Following a February announcement that Microsoft would invest $15 million in the location-savvy startup after its $35 million Series D in December, Foursquare’s revenue stream – and data reach – may get... Continue reading »
by Kelly Liyakasa // March 31st, 2014 //
»
IMS: Navigating The Nuances Of Marketing In Latin America

Latin America marks great opportunity for media buyers and brands looking to monetize and scale their reach in emerging markets. In Mexico alone, eMarketer estimates total media ad spend was $5.2 billion in 2012. Yet understanding the cultural nuances of each Latin American country is as important as the financial and operational intricacies of the... Continue reading »
by Kelly Liyakasa // November 15th, 2013 //
»
 

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