Programmatic’s Next Era: Clarity Is The New Currency
Programmatic’s biggest promise was never automation for its own sake. It was accountability. But today, the industry is moving from reporting performance to steering performance.
Programmatic’s biggest promise was never automation for its own sake. It was accountability. But today, the industry is moving from reporting performance to steering performance.
Add another ad tech IPO to the growing list of companies that have gone public in recent months. Toronto-based demand-side platform AcuityAds on Monday said it closed out its initial public offering in the United States as well as a public offering in Canada with $57.5 million. On June 10, trading began on the Nasdaq […]