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»IAB data center of excellence

Advertisers Will Spend More Than Ever On Third-Party Data, Despite Privacy Concerns

Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence. Marketers are on tap to spend $19.2 billion on third-party audience data as well as technology and solutions to manage, process and analyze all that data, according to a joint IAB/Winterberry Group report released Wednesday.... Continue reading »
by Allison Schiff // December 5th, 2018 //
»
IAB: Agencies Fall Into Specialist Roles As More Brands Bring Programmatic In-House

More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles. Sixty-five percent of brands are either completely or partially buying programmatic media in-house, according to a white paper released Tuesday by the Interactive Advertising Bureau’s (IAB) Data Center of Excellence. The white paper surveyed marketers at 119 US... Continue reading »
by Alison Weissbrot // May 22nd, 2018 //
»
 

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