Cohen On A Prediction Tear; Scraping The Local Yokels
The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.
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IAB Annual Leadership Meeting
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Senator Ron Wyden: National Security Threats Will Inform Federal Privacy Law
Sen. Ron Wyden shared his stance on a federal privacy law, consumer data brokers and, for good measure, his thoughts on Meta CEO Mark Zuckerberg cozying up to President Trump. (“I thought it was god awful,” he said.)
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OPINION: Data-Driven ThinkingIf You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter
With a multifaceted approach, companies can manage the risks while reaping the rewards of more consumer-conscious ad targeting strategies.
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