IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change
DSPs have been slow to adopt the Tech Lab’s new signal for classifying online video, causing confusion about which placement signal should be prioritized.
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Hillary Slattery
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AdExchanger’s Top Comics Of 2024
Every week, we publish an original comic creation inspired by trends in the online advertising industry. These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.
Tagged in:- Adalytics
- alt TV measurement
- alternative tv measurement
- arbitrage
- attention metrics
- Chrome third-party cookies
- chumboxes
- clickbait
- curation
- deal IDs
- Google ad tech antitrust trial
- Hillary Slattery
- ID bridging
- jeff green
- Judge Leonie Brinkema
- made-for-advertising
- nielsen
- Premium internet
- private marketplaces
- the trade desk
- third-party cookie deprecation
- VideoAmp
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Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.
Tagged in:- accompanying content video ads
- Aditude
- Andrew Fowler
- Connatix
- Eric Hochberger
- EX.CO
- Google AdX
- Hillary Slattery
- IAB Tech Lab
- in-stream video
- interstitial video ads
- Luca Bozzo
- Mediavine
- no content/standalone video ads
- online video
- openRTB
- outstream video
- Prebid Video Taskforce
- Primis
- video.plcmt
- youtube
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Sticking Your Head In The Sand Doesn’t Count As A Data Privacy Strategy
We’re living in a new reality, and the ad industry has to accept some home truths about itself if it wants to evolve.