This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level
PetSmart adopted Hightouch’s AI decisioning tool in 2023 to better reach its customers on a one-to-one basis through nuanced insights into campaign results.
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CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding
On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.
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Paying For Time In The Mobile Arcade; You Think A Person Wrote This?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]
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