• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Hello Products

Hello Products Challenges CPG Giants With Soul And Design (Not Data)

The founder and CEO of Hello Products, Craig Dubitsky, will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. Most CPG brands have shifted to using data to make decisions about selling products. To challenge the giants in the space, startup... Continue reading »
by Sarah Sluis // August 19th, 2015 //
»
CPG Upstart Hello Moves Toothpaste Off Shelves With TV

Consumer packaged-goods startup Hello Products is combining TV with offline activations to create a competitive edge for its oral care products. As a challenger to household names like Crest and Colgate, Hello aims to differentiate its ethos through natural formulas and bright and alluring packaging. The brand is now activating digital video and TV with... Continue reading »
by Kelly Liyakasa // July 7th, 2015 //
»
CPG Challenger Brand Hello Products Brings Digital Video Buys In-House

As a CPG newbie that launched last March, Hello Products competes with household brands like Crest and Colgate. In order to break into a $30 billion oral care market, the company first partnered with BMW Group’s agency DesignworksUSA to craft a visual identity around green living and innovative design. But as Hello ramps up, it... Continue reading »
by Kelly Liyakasa // September 30th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week
  • Let's Give Walled Gardens The Name They Deserve: Roach Motels
  • DoubleVerify Is “Building A War Chest” With IPO
  • For “Cookieless” Solutions to Work, We Need to Talk About Addressability
  • Hive Raises $85 Million For Contextual And Branded Content AI
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved