Heather Conneran

Retail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently cresting the peak of inflated expectations, according to Gartner’s most recent hype cycle report focused on digital advertising, which was released over the summer. And you know what comes next: a slip down into the trough of disillusionment. It’s […]

General Mills is going deep on its first-party data strategy. Heather Conneran, director of brand experience platforms, shares the CGP marketer’s lessons learned from its time in the digital transformation trenches.