Every year, voter-targeting firms sell audience segments based on trending issues. “We look into our crystal ball and think about what’s going to be big come November,” said Andrew Drechsler, CRO at the liberal data firm HaystaqDNA. And this year, everybody’s crystal ball is showing the same thing: voters who are willing to split or […]
While Ted Cruz’s suspended campaign committee endures to manage assets like fundraiser lists and voter profiles, it has no intention of contributing anything but the bare minimum of its valuable data to the RNC and its voter-file vendor, the Data Trust, said sources with knowledge of the Cruz committee’s plans. The Cruz committee is not […]
The extreme fragmentation of digital media is tougher on national political campaigns than on brand advertisers. Because political campaigns must fight for every vote (at least once the primaries are done), discrete audiences that a brand marketer might dismiss as too difficult or small are essential to the political advertiser. The 3% of American adults that still connect […]
Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said John Randall, VP of digital at the right-leaning agency CRAFT, “is that by 2020 we don’t even see a difference between TV and online or mobile video ads. But […]
