hallmark

Hallmark is greeting programmatic with open arms. The 102-year-old card company moved all of its media buying to programmatic in 2015, and it’s “one of the best things we’ve done,” said Lindsey Roy, Hallmark’s VP of greeting marketing, speaking at the Mobile Marketing Association Leadership Forum in New York City on Wednesday. Programmatic allows Hallmark […]

Targeting cross-channel effectively remains one of marketing’s great challenges. Last week, The Weather Channel (TWC) announced the results of a new study created in partnership with TWC’s client Hallmark which showed cross-channel progress. The four channels – or platforms – identified include television, weather.com, mobile and the tablet. According to the press release, results showed, […]