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»guardian

Agencies Grapple With How To Value Ad Exposure Time

If time is money, agencies and publishers are still working out how to bill for it. At a Wednesday event hosted by IAS in Manhattan, Mitch Weinstein, SVP of ad ops at IPG Mediabrands, shared research that found time in view was more important in driving ad effectiveness than the number of in-view pixels. In... Continue reading »
by Ryan Joe // September 21st, 2016 //
»
In Branded Content Initiative, Squarespace And The Guardian Work Toward Authenticity And Better Distribution

For branded content to be a success, it must hurdle two key challenges. First, it must be authentic, entertaining and relevant, and second, it must be distributed effectively. Via a partnership with Guardian Labs, website design company Squarespace is attempting to do just that. The 39-part series “Side Hustle,” unfolding over Q4 2015 and Q1... Continue reading »
by Sarah Sluis // November 6th, 2015 //
»
Four Publishers Create Pangaea, Programmatic Advertising Alliance

The Guardian, CNN International, the Financial Times and Reuters have banded together to sell inventory programmatically through a program called Pangaea. The Economist also will sell inventory through Pangaea but is not a founding publisher. Pangaea gives publishers something they don’t have on their own; scale. It marries that scale with the member publishers’ first-party... Continue reading »
by Sarah Sluis // March 18th, 2015 //
»
Guardian Merging Yield Metrics For Print And Digital With Operative Says Beale

In November, Guardian announced a partnership with Operative where Guardian's "print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012." Read the release. Andy Beale, Technology Director at Guardian News and Media,... Continue reading »
by AdExchanger // December 8th, 2011 //
»
 

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