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»GroupM Interaction 2016

GroupM: App Economy Raises Mobile Use – As Well As Walled Gardens

Digital holds a 29.3% share of all media investment in the United States, up from 28% last quarter, according to GroupM’s annual Interaction 2016 report, which aggregates insights from the agency’s digital advertising activities and was released on Monday. GroupM focused its findings around four core issues related to the growth of mobile: the difficulty... Continue reading »

by Alison Weissbrot // April 26th, 2016 //
»
 

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