Rocket Fuel Powers Private Marketplaces For Agencies, Publishers
Agencies and publishers alike have jumped into private marketplaces. Rocket Fuel, known for its performance-driven campaigns in open marketplaces, has lately begun pitching an offering of its own. For the past six months, it’s partnered with agencies and publishers to enable performance-driven campaigns in premium environments, building on technology put in place by [x+1], which […]
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