Google Marketing Live

Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news.

The advertising industry is awash in proposals for third-party cookie alternatives. But Google says it’s sitting out most of them because it doesn’t think they have a future. “We just don’t see some of the solutions being proposed as durable for the long term,” Google Ads VP and GM Jerry Dischler told AdExchanger before the […]