Google ID

Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the tech or the media? Advertisers think of “brand safety” as an adjacency issue.  Is there a picture of a car crash? Maybe not Toyota.  Other brands avoid keywords like “gun control” and “abortion.” But there’s […]

Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that requires a hard reset on media plans, analytics, creative and billing. But Google’s announcement last May that it would remove the Google ID from its ad-server log files, thus prohibiting marketers from tracking or measuring […]