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»google content network

Google Display Network Swallows GCN; Privacy Startups Are The Rage; How-To-ing Display Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its products and services associated with display advertising. Now known as “Google Display Network,” VP of Product Management Neal Mohan writes on the Inside AdWords blog,… Continue reading »
by AdExchanger // June 21st, 2010 //
»
Google Enabling Above-The-Fold Bidding On The DoubleClick Ad Exchange For GCN

It’s official. Following up on yesterday’s announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange. A Google spokesperson said: “For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange… Continue reading »
by AdExchanger // March 5th, 2010 //
»
 

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