Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.
In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.
In today’s newsletter: Another fin tech platform joins the ad tech fray; Temu’s runaway spending may be driving up Meta ad prices; and company emails reveal the power struggle between Google Ads and Google Search.
In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
In today’s newsletter: Criteo gets MRC accredited for display impressions and click metrics; Google Analytics and Google Ads now use the same definition for “conversions”; and how marketing mutated the beverage aisle.
There’s a lot more good than bad in Google’s Privacy Sandbox. Here’s why some of the current criticisms around the cookie alternative don’t hold water.
In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.
In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.
