ARCHIVE FOR:

Glenn Gabe

  • Comic: A.I. Ad Campaign

    Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: Yay Or Nay?

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences.  One part of the update was that Google will target AI-generated content, particularly […]

  • HBO Taps Roku Because It Needs A Boost; The In-App Browser Abomination

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward forced marriage between two streaming services. But Discovery is already wearing the pants in this relationship.  The original content slate for Discovery+ is going strong, while Warner Media’s HBO Max is taking cut after cut. […]