Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram and Pinterest. That’s why it’s bought into social marketing tech firm Brand Networks’ newlyenhanced Brand Networks Platform (unveiled Monday). The updates promise to make it easier for marketers to ensure the relevancy of their native […]
Ecommerce startups have turned toward television advertising, signaling shifting interest from reaching a niche group of consumers to mass audiences. Some, such as subscription ecommerce startup Birchbox, are investing money in the medium for the first time. Birchbox debuted its “Open For Beautiful” television campaign Monday, which will be supplemented with shoppable online video and print […]
Designer fashion flash sale site Gilt Groupe has been in the daily deals mix for six years and has racked up about 8 million members in that time. With no shortage of competitors – Fab.com and RueLaLa among them – Gilt has diversified its reach through a variety of avenues, including paid media in luxury […]
