Giant Eagle

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers.

A growing number of retail media networks are partnering with ad tech intermediaries and each other to manufacture national scale. And you can add regional grocery chains Wegmans and Giant Eagle to that list.

With its RMN, Rippl, Cardlytics-owned Bridg aims to reduce fragmentation in the RMN space by consolidating listings by retailers that might otherwise be tempted to set up their own RMNs.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to become an even scarcer resource. US television (linear and streaming combined) will likely lose almost a quarter of its ad inventory volume over the next four years, according to media prognosticator Brian Wieser, writing at […]