After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… We recently began the search to find a new artist who can bring our ad tech-inspired ideas to life – and were deluged with outrageously talented applicants. We whittled down the list to a small handful of finalists, who will be taking over the AdExchanger […]
Brad Bender will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? Better and possibly fewer ads. While that theory may seem counterintuitive for a company whose revenues come almost exclusively from advertising, rethinking the ad experience may mean recutting standard formats or reducing […]
Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last Thursday’s Google Q1 2011 earnings call. The new initiative enables media buyers to acquire display ad inventory in the future, also known as “guaranteed” buying. Read more from the call here. A Google “spokesperson” provided the following […]
