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»fraud prevention

Ionut Ciobotaru, co-CEO, Verve Group
Your Campaigns Are Omnichannel. But Fraud Isn’t.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group. A marketer’s ability to execute and understand campaigns through an omnichannel lens is improving, even in an ever-shifting privacy landscape. That’s a good thing.  However, as barriers between channels… Continue reading »
by AdExchanger Guest Columnist // December 2nd, 2021 //
»
Fraud-day With DoubleVerify: Bad Actors Are Getting More Sophisticated

This is the fifth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, Moat, Telemetry, Sizmek, comScore, Dstillery and Asia RTB. Read previous interviews with Forensiq, Integral Ad Science, PubChecker and Videology. DoubleVerify is not new to the ad fraud game. When… Continue reading »
by Allison Schiff // August 29th, 2014 //
»
 

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