In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has been an often tedious and mostly manual process. To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
