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»forecast

EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering the... Continue reading »
by Alison Weissbrot // March 19th, 2018 //
»
Zenith: PMPs Will Overtake RTB Buying By 2018

Programmatic ad spend will grow faster globally than all other buying methods in 2017, according to Zenith’s Programmatic Marketing Forecast, released Monday. Zenith also reported that premium buying models like private marketplaces (PMPs) are taking off as RTB tapers off. Globally, programmatic will account for 64% of digital display spend by 2018, or $64.1 billion. “We... Continue reading »
by Alison Weissbrot // November 28th, 2016 //
»
MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video

Overall ad spend will enjoy its strongest growth in six years – 5.4%, reaching $480 billion this year – largely driven by double-digit gains in digital media. The fast-growing sector shows no sign of a slowdown: The interplay of programmatic, online video, social media and mobile will drive digital ad spend growth through 2018, according to... Continue reading »
by Alison Weissbrot // June 20th, 2016 //
»

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