• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»forecast

EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering the… Continue reading »
by Alison Weissbrot // March 19th, 2018 //
»
Zenith: PMPs Will Overtake RTB Buying By 2018

Programmatic ad spend will grow faster globally than all other buying methods in 2017, according to Zenith’s Programmatic Marketing Forecast, released Monday. Zenith also reported that premium buying models like private marketplaces (PMPs) are taking off as RTB tapers off. Globally, programmatic will account for 64% of digital display spend by 2018, or $64.1 billion. “We… Continue reading »
by Alison Weissbrot // November 28th, 2016 //
»
MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video

Overall ad spend will enjoy its strongest growth in six years – 5.4%, reaching $480 billion this year – largely driven by double-digit gains in digital media. The fast-growing sector shows no sign of a slowdown: The interplay of programmatic, online video, social media and mobile will drive digital ad spend growth through 2018, according to… Continue reading »
by Alison Weissbrot // June 20th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • IBM Sets Its Sights On Cookieless Retargeting
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • AdExplainer: Can Contextual Targeting Work On Streaming TV?
  • Will Apple Be The New Ad Tech Challenger?
  • The Big Story: Meta’s HIPAA Violations And The Rise Of MMM
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved