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»Food Innovation Group

Food Innovation Group CRO: In A Noisy Space, Quality Content Wins Over Cheap Scale

When Condé Nast created its Food Innovation Group 14 months ago by combining Bon Appétit and Epicurious, the move gave it enough scale to take on AllRecipes and the Food Network. The group recently sensed an opportunity in the market to focus on short food videos designed for mobile and social audiences. It quickly pounced,... Continue reading »
by Sarah Sluis // January 20th, 2016 //
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Epicurious And Bon Appétit Launch Digital Video Network

Condé Nast’s Food Innovation Group – a year-old partnership that combined the Epicurious and Bon Appétit brands – sees a hole in the digital video market: short, food-related content for mobile and connected TV viewers. Consequently, the publisher on Monday launched the Food Innovation Group Video Network, featuring content specifically tailored for mobile and connected... Continue reading »
by Sarah Sluis // October 12th, 2015 //
»
Condé Nast’s Food Innovation Group Picks TripleLift For Native

To power native placements, Condé Nast’s Food Innovation Group selected TripleLift as a technology provider. It will sell native placements directly and through private native marketplaces. In-feed article previews for branded content, such as a recipe, will appear across the Food Innovation Group’s sites. The group reaches 50 million uniques a month across its portfolio,... Continue reading »
by Sarah Sluis // March 10th, 2015 //
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