This year is not about Google. Or FLoC. Or Topics. It’s about focusing on what’s important. 2022 is the last opportunity for agencies and brands to come to grips with privacy changes and find workable solutions, writes Amy Fox, VP of product at Blis.
On Tuesday, just a few days after filing a motion to dismiss the state AG-led antitrust lawsuit against its advertising business, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which is being sent to bird heaven.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Sabella, CTO at PubMatic. With international scrutiny and stories about opaque pricing, Google could use some positive PR. Federated Learning of Cohorts 2.0 (what I’m dubbing FLoC2) presents a unique opportunity for Google to prove […]
