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»fitness

How Propel Keeps Its Brand Motivated In A Modern Marketing Landscape

PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its media investments around music and mobile. Propel has a deep relationship with Pandora as well as Under Armour’s fitness tracker app, Map My Fitness. “Propel as a brand has centered itself around uniting fitness tribes and... Continue reading »
by Alison Weissbrot // August 29th, 2017 //
»
 

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